Do you know who this is? You’re going to say “well duh! of course I do Lisa it’s Kylie Jenner” aren’t you? I’m guessing you might even have a tiny eye roll when you think I’m not looking? Seriously, how do I not know about these people?? Admittedly I don’t spend a huge amount of time on social media but still! I’d never even heard of her until this morning but apparently she ‘earns’ $1 Million per sponsored post on Instagram which tops even Beyonce (who I have actually heard of) and has 110 million followers…….no scrap that, I’ve just checked Instagram and it’s now 111 million!
I’ve got to be honest here and say that I don’t really get Instagram. I mean, I like photos as much as the next person but, let’s face it, how much interest do we really take when someone shares their holiday snaps with us? Sure, if it’s a place we’ve never visited, the first half dozen can be pretty interesting but would we want to sit there and look at hundreds or even thousands? How is Instagram any different? Can someone please enlighten me?
Of course I get the concept of ‘likes’ (or loves as, in this case, it’s little hearts that indicate your approval of someone’s photos), everyone appreciates admiration for their efforts but what do the 111 million people who have followed Kylie hope to get from it? Do they think that she will notice them and they’ll be catapulted into instant fame and untold wealth if she ‘loves’ one of their photos? Is it just a fascination with beauty and fame?
I can’t help but admire the woman as, at age 20, she is on route to being a self-made billionaire before she reaches 25. She is evidently a master media manipulator and that’s not to be sniffed at but she is described as ‘a make-up connoisseur’ (an expert judge in matters of taste) and I really can’t help wondering how this has become a profession that commands $1 million per post???
Ok never mind, you can forget all that, I’ve just read that she’s somehow related to the Kardashians, that explains everything. Now how did they become famous again???????
In the name of research I’ve decided to follow her for 24 hours. If I don’t post anything tomorrow you’ll know it’s because I am now best friends with a social media superstar and I’m jetting of to LA. I’m guessing we’ll be catching up again tomorrow ;O)